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Payments Perspectives Blog

CMOs Trip on Social Media Data

Michael Minelli |

Let’s socialize a new idea: Not all data is created equal. That’s maybe why CMOs are spending more on social media but having a hard time quantifying its effect. That data about chief marketing officers comes from a new Duke University Fuqua School of Business survey that shows this disconnect. Social media spending is currently
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The Digital Evolution Index and the Emergence of a Connected Planet

Theodore Iacobuzio |

Where are the Internet’s next billion users coming from? Not from where you might think. Be aware first that wherever they come from, they’re coming faster than ever before, faster than the first 2.9 billion, cyberspace’s current human population. Anything due to grow by 35 percent is bound to be of interest to businesses worldwide;
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Will Apple’s Latest iPhone Spur the Adoption and Usage of Digital Wallets?

Alissa Saoutina |

As a loyal Apple fan who loves to experiment with the latest features and solutions in payments, I was eager for Apple to enable mobile payments.  I agree with my colleague who argued that mobile payments adoption hinges on consumers showing avid demand for such a solution. Will Apple Pay spur that demand and prove The New
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Predict This, Or Not: Casting Hostages to Fortune with Apple Pay

Peter Reville |

Dateline—48 hours after the cacophony in Cupertino. OK, I get it, publish or perish, but have you seen some of the predictions being made as a result of the Apple Pay announcement a scant two days ago?  Before the proverbial ink was dry I have seen articles that say PayPal will be hurt significantly by
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The New U.S. Consumer, Credit Card and Debit Cards

Theodore Iacobuzio |

I recently addressed MasterCard’s U.S. Markets meeting, Connections, in Los Angeles, about the latest version of our credit/debit work, the completed version of which should be ready next quarter. A good summary of the major findings is in this interview I gave to the McClatchy papers.