Reducing Inbox Clutter and Helping Advertisers Deliver More ValueSusan Grossman |
I had the opportunity to present this week at the IAB MIXX conference and expo in Manhattan, specifically to share and get feedback on new media solutions from MasterCard Advisors, the professional services arm of MasterCard. Some of the world’s best advertising minds attended the forum, which spotlighted the latest in digital media solutions. The WSJ Blog posted a pretty good recap of the overall event.
In partnership with eXelate, we described an exciting way to overlay segments based on anonymized MasterCard transaction data. The focus is on helping advertisers to deliver more valuable offers – and reducing the clutter that many consumers experience today.
It begins with our anonymous data, which is pooled together, analyzed and averaged to develop buying trends and to help predict future purchase potential. Advertisers can use this insight into purchase desire to overlay on their current methodology as another filter to determine what offers go to which audiences. For example, businesses can get a better handle on when, where and how often segments of consumers purchase, and even gain aggregated insights into propensities for future purchases.
Ultimately, with additional insights available to advertisers, the world’s inboxes will be less cluttered and consumers can receive the value they deem relevant and important to their quality of life. Our new approach and willingness to forge new partnerships seemed to resonate at this gathering. We’d certainly like to hear your views as well.
Please view our presentation below:
Topics: Payments Strategy