No Better Way to Spend KapitalNitin Sumangali |
When the Sparkasse in Chemnitz, Germany, let people vote online to choose the new image for their MasterCard credit cards, they got 10 pictures to choose from. These included the Chemnitz City Hall, a few local castles, and the town monument to Karl Marx.
According to bank spokesman Roger Wirtz’s comments to Reuters, Marx won by a comfortable margin—more than a third of customers opted for the bronze bust of his face prominently displayed on their card.
Image via Sparkasse Chemnitz
With everything Europe is currently experiencing, the image seems somewhat incongruous. The man who predicted the end of capitalism will have his eyes forever gazing upon the famous MasterCard logo, used to purchase televisions, caffè lattes, and other consumer goods. However, this Sparkasse card is proving to be quite popular with Germans, even beyond the town of Chemnitz. Bank spokesman Wirtz notes to Reuters “We’ve even received inquiries from clients in western German states asking whether they could open a local account with us to get a card bearing Marx’s feature.”
The people have spoken, and Marx will look out from their cards for now. Until, of course, there is a card for Friedrich Engels.