Using Your Online Consumers’ Digital DNA for Marketing this Holiday SeasonSabrina Tharani |
There are 2.5 billion daily Internet users who are becoming increasingly connected and savvy about shopping online.
This has important and relevant implications for online merchants, especially as the holiday season fast approaches. If retailers can figure out how to leverage insights from 5Personas – like identifying their customers in the various segments – they can pick where to best expend their marketing firepower
Read more about how e-tailers can better leverage the five personas to pinpoint and engage their consumers on Fox Small Business, where The Digital Sharing Project was recently highlighted: http://smallbusiness.foxbusiness.com/marketing-sales/2013/11/12/digital-dna-behind-holiday-shoppers/.