The New World of Retailing: Privacy and Identity in 2014Nitin Sumangali |
One of the things Global Insights was adamant about regarding the Digital Sharing and Trust study (better known as 5personas) was tightness of focus. This research, we kept telling ourselves, was about consumer attitudes and behaviors regarding the sharing of personal information online. As for implications…
On Jan. 13 MasterCard Advisors partnered with FINANCO for the latter’s 24th annual CEO Forum in Manhattan. With over 300 executives attending, there were panels where merchant CEOs spoke on topics as diverse as the changes in the consumer landscape, using social media, and the impact of brands today. Before the panels MasterCard Advisors’ Sarah Quinlan spoke about holiday spending and the U.S. economy, giving highlights from SpendingPulse as well as analysis of the overall economic picture.
Attendees also saw an infographic produced by MasterCard combining information from MasterCard’s own analysis as well as findings from Global Insights’ 5Personas study.
You can see the infographic here, and if you’ve not already visited the 5Personas site, be sure to take a look.