Don’t Leave Business On The TableChristina Nathanson |
My family has taken several vacations in the past few years…from Hawaiian beaches to the Costa del Sol in Spain. Souvenirs are business cards from our favorite shops and restaurants, our photographs, or, even better, something indigenous to the region. The best place to find ingenious items are swap meets, flea markets, or craft shows.
Last summer, at the Saturday Maui Swap Meet, I met Sandy from Sandy’s Ocean Creations. Her booth stood out from the rest of the artisans; it was open, airy, and inviting with beautiful, individually crafted jewelry on display.
I stopped and then looked up at the big sign (see photo)—$10—with the Square logo with all major acceptance marks. Until this point, Sandy was the ONLY vendor to accept cards. I started to browse and then we started to chat.
I asked, “How’s the card acceptance going for you?”
She said, “It is going really well. My customer base is mainly tourists and they tend to use cards because it’s convenient. They are also more likely to buy more than two items, like earrings and a necklace. The average purchase amount is usually over $30. The locals tend to use cash.”
Sandy mentioned she also had a booth at the craft fair along the beach on Tuesdays, right where I was staying. So I visited her again ($10 jewelry!). “This locale is perfect.” she said. “People come right off the beach or from the swimming pool to shop. I get so many impulse purchases and many of the customers usually carry cards because cash gets wet and soggy. Not only do they appreciate the convenience, but they also find the experience novel too.”
Mobile payment apps like Square make the overall purchase experience seamless for both the merchant and the customer. However, according to a recent study by WePay, 58% of small businesses are asked by their customers to accept credit cards, while only 28 percent of small businesses claim to prefer accepting credit cards for payment. Without card acceptance, Sandy literally leaves business on the table.
Thanks to Sandy, I have my sea glass necklaces and matching earrings to always remember my vacation in Hawaii.