The Merchant Scope: Technology and Small MerchantsNitin Sumangali |
While nearly 90 percent of small to mid-sized globally merchants have an online presence, only one in five actually offers consumers the option to buy their products and services on an eCommerce site.
Surprised? Small merchants face sizable barriers standing between them and the technology that could help them compete with today’s global mega-chains. Understanding how small and mid-sized merchants view technology and how they’re using it now is critical to growing the strength around the world of these critical constituents of the payments value chain. MasterCard Global Insights’ newest project, Merchant Scope puts that information at your fingertips.
Merchant Scope is a study of micro, small, and mid-sized businesses in Canada, Brazil, Germany and South Africa focused on how those merchants use technology, what barriers they see to its adoption, and which business challenges they’re looking to technology to help them ease.
The site allows you to mix-and-match the type of business, size of business, and market you’d like to see results for, allowing for an innovative and interactive view of the real needs of small businesses across the world.
The two most cited barriers to adopting new technology were cost (46 percent) and a lack of know-how (31 percent).
These results are only a sliver of the data that’s available on the site, and with the multiple combinations users can put together there’s a mountain of data available. From customized reports that deal with a specific class of trade, to understanding the state of small businesses and technology today more broadly, Merchant Scope offers the opportunity and data to explore and the implications for stakeholders of many types.
Take a look at the Merchant Scope to get started today.