Who Will Disrupt the Disruptors? Or, Understanding a Technology BuzzwordNitin Sumangali |
Ever since Jill Lepore’s New Yorker piece came out on “disruption” as an innovation concept, the Internet has been abuzz with commentary. By providing historical context on the concept and how it has begun to dominate discussion about innovation and creativity in the technology sphere, Lepore has caused many of us to rethink what all this heat and noise is really about.
Just this week PYMNTS.com has another interesting piece about how we should really be looking at the idea of disruptive innovation and how to separate the reality from the hype. Paired with Global Insights’ own John Gaffney’s take on the subject from last week, we might be able to crack this yet. Think price.