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Alissa Saoutina

Alissa Saoutina

Alissa Saoutina

Alissa Saoutina is an Analyst in the Global Insights group of MasterCard. She is responsible for compiling and analyzing research from MasterCard and 3rd party sources to generate insights for consumers, merchants and issuers. Alissa has previously worked three years in Product Development organization within MasterCard, responsible for developing and implementing solutions for offer and loyalty companies.
Alissa can be reached at

Recent Posts

Inclusion Diary II: Men in Elevators and Lobbies

My last post was about my discovery of the uniqueness of Asia’s second biggest “slum” and the opportunity it offers to its inhabitants. Since this was my first visit to India, and first time in Mumbai, I looked forward to travelling around the city. As I entered business offices and private residences, I noticed the
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Inclusion Diary I: The “Five Star Slum” in the Heart of Mumbai

I traveled to India to report on the culture and environment in which a fifth of the world’s population is concentrated in extreme  proximity. I wanted to understand what drives such  a complex and culturally diverse country as India. What I found was a mixture of individual survival instinct and strong community ties. The microcosms, where
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Shopping Evolution Excites: with Mobile, We’ve Come a Long Way, Baby

On a windy afternoon, ushered in by the chill of the north wind, I walked into a delightful coffee shop on Commercial Street in Provincetown MA.  The expert barista prepared a steaming cup of coffee and told us the short history of Kohi Coffee Company, which only opened the previous summer. His enthusiasm about the
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Concordia Summit: Saving the World one Partnership at a Time

At end of September I attended the Concordia Summit, which is very powerful in bringing world leaders together to discuss the merits of public-private partnerships (P3) and the state of the world. Today the world is as volatile as it has been for a decade, so the conversation turned to Ukraine, Snowden and the NSA,
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Who Is Fraud and What Does Fraud Do?

With large merchants such as Target and eBay making headlines with historical data breaches, opening up potential for fraud, I set out to understand what fraud means and what payments ecosystem players (i.e., consumers, merchants, processors, networks) are doing to address it. In the payments world fraud is associated with an unauthorized use of personal
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Why Should Banks Care about Wearables? Last in a Series

The answer is:  wearable technology has an impact on consumer expectations for experience and usability of various products outside of daily fitness tracking—which is the context in which you usually hear about wearables. Banking and wearables are in the similar business of tracking consumer activity (steps vs. transactions) and presenting information in a format that
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