Andrea Booker
Analyst, Global Insights
Andrea Booker is an Analyst in the Global Insights group of MasterCard Worldwide. She is responsible for analyzing MasterCard and third-party research to support the development of market, consumer, and financial insights that can strengthen the performance of MasterCard and its customers worldwide. Ms. Booker is based in Purchase, N.Y., and can be reached at andrea_booker@mastercard.com.
According to the U.S. Department of Labor, almost half of Millennials—defined by the Pew Research Center as Americans 28 years old and younger—were unemployed in 2010. The question is, what are they going to do about it? Late last year I attended a company meeting highlighting Dell’s America’s Favorite Small Business campaign, run in partnership
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The less clutter I have in my life the better. The same is true when I shop. Many times, I’ve walked into cluttered bargain stores only to leave empty-handed. Although the prices are terrific, the nuisance of having to cut through the clutter keeps me from making a purchase. Too much choice overwhelms me. According
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This past week walking into the local supermarket in my old neighborhood I noticed the check cashing operation inside. There was a line of people, some with cash in hand others with bills to be paid. But I noticed one person walking up to the counter handing the representative some cash and walking away with
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Only 47 percent of the world’s population is included in the formal banking system, but 76 percent subscribes to mobile phones. So an opportunity presents itself to banks and alternative issuers alike: Providing financial services or their equivalent to those with no access. Mobile network operators (MNOs) have begun to make strides towards financial inclusion
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In today’s day and age when FOMO (Fear of Missing Out) is the new coined term for “the anxiety, and feelings of inadequacy that can flare up while skimming social media sites” the question arises: are banks the ones missing out on a new world of deeper relationship with customers? The value youth put on
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Recently, I came across an article in the American Banker about the Young & Free Campaign for credit unions. The program’s designed to increase credit union membership among the Gen Y segment by hiring Gen Yers as spokespeople for one year. The role of the spokesperson involves running the website for the campaign, creating a
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Young adults, in response to the economic downturn, are beginning to be more cautious about their credit spending. As a group, they’ve grasped the seriousness of the financial crisis and want to be sure they don’t make the same mistakes as previous generations with regard to debt. According to a Yankelovich study, 52% of Young Millennials
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