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Carolyn Balfany

Carolyn Balfany

Carolyn Balfany

Carolyn Balfany is group head, U.S. Product Delivery for MasterCard Worldwide. Ms. Balfany has led the development and management of the Product Delivery function since 2005 and continues to be responsible for the team of experts that guide MasterCard issuers, merchants and processors through the successful implementation of MasterCard products and services. Her responsibilities include the delivery of all Consumer Credit, Debit, Commercial, Prepaid and Innovations Platforms solutions within the U.S. Markets.

Prior to moving into U.S. Markets, Ms. Balfany held the position of vice president, MasterCard Rewards Services with MasterCard Advisors. As a founding member of the unit, Ms. Balfany managed the strategic development of product offerings and alliances generating incremental business opportunities and revenue streams in the U.S., Canada, Latin America and Europe. Ms. Balfany also managed new program implementations and existing client programs.

Ms. Balfany has over 22 years of experience in the payments industry and with MasterCard Worldwide. During her career with MasterCard she has managed call center operations, directed the development of core Emergency Services offered on all MasterCard cards worldwide and played a key role in the definition and start-up of new programs and services, including the MasterCard Rewards System. She is well-versed in solid internal business case development for new initiatives and has served as a consultant to other MasterCard units in this capacity. Ms. Balfany has led the successful expansion of programs into other regions by leveraging her diverse knowledge of solutions definition, project management and general industry experience crossing many functional units.

Ms. Balfany was named in the St. Louis Business Journal’s Forty under Forty in 2000. Ms. Balfany is active in a number of community organizations including Washington University, the local school district and Junior Achievement.

Ms. Balfany holds a B.S. in Business Administration from Washington University in St. Louis.

Recent Posts

The Last Days of Swipe and Sign

Habits can be hard to break, but sometimes they’re necessary. Towards the end of 2015, U.S. consumers will end the familiar habit of swiping  when paying by credit or debit card, and instead we’ll be dipping a chip-enabled card.    Just like today, sometimes we’ll be asked for our PIN, sometimes to sign or, for very
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