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John Gaffney

John Gaffney

John Gaffney
Director of Editorial Services, MasterCard Advisors

John is Director of Editorial Services for MasterCard Advisors. His focus is on bringing the data, consulting and marketing expertise of Advisors to a wider audience. He has been involved in digital marketing and content development for over 15 years in various capacities. Based in Purchase, N.Y., he can be reached at

Recent Posts

Data and Content Drives Advertising To The Omnishopper

As Advertising Week in NYC closes, it struck me that two issues dominated: data and content. That’s as it should be. Because the reason Advertising Week exists is because data and content will help everyone in this business understand the most valuable asset we all have: the customer. MasterCard has new research about this asset. Meet the Omnishopper. “The Retail CMO Guide to
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Omnishopper 2016: Consumers Hit the Repeat Button At Retail

The current retail environment may seem to be chaotic on the surface. But MasterCard’s recent research report The Retail CMO’s Guide to the Omnishopper paints a picture of a consumer satisfied with the shopping experience as currently configured–digitally. That is to say it is an experience largely informed, if not determined, by device proliferation. Eighty-two
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Omnishopper 2016: Meeting The Smarter Shopper

It is the consumer, not the channel, who has and will continue to define retailing. The consumer who transcends channels, and in some cases borders, is what MasterCard Global Insights is calling the “omnishopper.” Our new research initiative The Retail CMO’s Guide to the Omnishopper goes live today. It shows that the omnishopper’s affinity for
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The Stembergian Principal of eCommerce

When I first started covering eCommerce Ricky Martin was “Livin’ La Vida Loca.” “Isis” was an obscure Bob Dylan song. Google had distinguished itself only by being Yahoo’s search engine infrastructure. Back there in the last century I distinctly remember interviewing Staples co-founder Tom Stemberg on the occasion of his company launching an eCommerce site.
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Vive la France: Country Outpaces EU in Digital Evolution

The Digital Evolution Index continues to get high-level attention, landing a feature in Foreign Affairs. Continuing our analysis of individual countries, this week we’re focused on France. The DEI, was developed by MasterCard Global Insights and the Fletcher School for International Affairs at Tufts University. The DEI methodology measured the current capacity of 50 countries
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Poland’s Digital Evolution: Consistency and Strength

The phrase “the next billion users” is starting to appear in the digital lexicon. The next billion Internet users—fully 25 percent of the current total—will come from the 60 percent of the global population still not digitally connected. The next billion users will also in large part depend on individual countries’ readiness for new users,
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Bill Gates Gets The Digital Evolution Index

Here’s what you might call a decent end of the week here at Global Insights. When you find out Bill Gates is reading your work, that’s a good week. We knew the Digital Evolution Index we built and developed with The Fletcher School at Tufts University was gaining traction via a Harvard Business Review op-ed.
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