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John Gaffney

John Gaffney

John Gaffney
Director of Editorial Services, MasterCard Advisors

John is Director of Editorial Services for MasterCard Advisors. His focus is on bringing the data, consulting and marketing expertise of Advisors to a wider audience. He has been involved in digital marketing and content development for over 15 years in various capacities. Based in Purchase, N.Y., he can be reached at

Recent Posts

Poland’s Digital Evolution: Consistency and Strength

The phrase “the next billion users” is starting to appear in the digital lexicon. The next billion Internet users—fully 25 percent of the current total—will come from the 60 percent of the global population still not digitally connected. The next billion users will also in large part depend on individual countries’ readiness for new users,
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Bill Gates Gets The Digital Evolution Index

Here’s what you might call a decent end of the week here at Global Insights. When you find out Bill Gates is reading your work, that’s a good week. We knew the Digital Evolution Index we built and developed with The Fletcher School at Tufts University was gaining traction via a Harvard Business Review op-ed.
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Digital Evolution Index Gets Its Close Up

The Digital Evolution Index, developed by MasterCard and The Fletcher School at Tufts University, has become a hot topic in globalization circles. The index uses a proprietary algorithm to measure the rate of movement for 50 countries as they become more digital economies. It creates that number by weighing four drivers of that economy: government
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HBR on DEI: Where Are the Next Billion Digital Citizens Coming From?

China. ISIS. Eurozone. The global economic issues that were supposed to be big issues in 2015 have certainly shown up as advertised. The Digital Evolution Index, created by The Fletcher School at Tufts University and MasterCard Global Insights, was designed to predict the speed at which the digital economy is moving (or not) in 50
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LAC Break Out: Digital Evolution Index

When it comes to digital economics, Latin America and the Caribbean are among the most  engaged of regions. Of all the 50 countries measured in our Digital Evolution Index, published last September, Chile, Mexico, Colombia and Brazil are on track to become the success stories of the next five years in terms of eCommerce, mobile
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Digital Evolution Index Goes to South Africa

Of all the 50 countries measured in our September Digital Evolution Index, perhaps the most compelling are in Africa: Nigeria, Kenya, Egypt and South Africa. Global Insights editor Ted Iacobuzio presented the index to World Retail Congress Africa in Johannesburg this week and found that Africa has eCommerce and mobile potential that outpaces more developed
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Breaking Down Mobile Mania for Retail

Forget the fact that Alibaba took in $9 billion on a manufactured “Singles Day” holiday. The more stunning number is that 43 percent of it was purchased via mobile devices. That means that mobile commerce from one company beat the entire total of 2013’s U.S. Cyber Monday commerce. Performance like that gives credence to the
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