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John Gaffney

John Gaffney

John Gaffney
Director of Editorial Services, MasterCard Advisors

John is Director of Editorial Services for MasterCard Advisors. His focus is on bringing the data, consulting and marketing expertise of Advisors to a wider audience. He has been involved in digital marketing and content development for over 15 years in various capacities. Based in Purchase, N.Y., he can be reached at john_gaffney@mastercard.com.

Recent Posts

LAC Break Out: Digital Evolution Index

When it comes to digital economics, Latin America and the Caribbean are among the most  engaged of regions. Of all the 50 countries measured in our Digital Evolution Index, published last September, Chile, Mexico, Colombia and Brazil are on track to become the success stories of the next five years in terms of eCommerce, mobile
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Digital Evolution Index Goes to South Africa

Of all the 50 countries measured in our September Digital Evolution Index, perhaps the most compelling are in Africa: Nigeria, Kenya, Egypt and South Africa. Global Insights editor Ted Iacobuzio presented the index to World Retail Congress Africa in Johannesburg this week and found that Africa has eCommerce and mobile potential that outpaces more developed
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Breaking Down Mobile Mania for Retail

Forget the fact that Alibaba took in $9 billion on a manufactured “Singles Day” holiday. The more stunning number is that 43 percent of it was purchased via mobile devices. That means that mobile commerce from one company beat the entire total of 2013’s U.S. Cyber Monday commerce. Performance like that gives credence to the
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Analytics Tide Shifts Toward the Future

Tablet sales and eCommerce spending. They’re connected, but not in the way merchants might think. Recent data around both represent a clear move toward predictive analytics and decreasing reliance on rearview data. Awash as we are in the era of data abundance, it’s always telling when the tide starts to show some clear direction. While
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Emerging Payments Head Ed McLaughlin Leads Wharton Conference with Inclusion Message

Including the underbanked and moving toward a cashless society were the main themes on the part of MasterCard’s chief emerging payments officer Ed McLaughlin at the recent Wharton Social Impact Conference. Keynoting the event, McLaughlin told the conference that mobile devices will help include underbanked populations and give them access to the programs and financial
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The Myth of Disruption in Financial Services

I’m not the only one who had an anti-disruption week.  The mainstream press has suddenly picked up on the topic as a firecracker in the ear of senior level executives. I don’t agree with the severity of The New Yorker’s assessment for example, that disruption is a fear-based and unhealthy concept, but for financial institutions
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Even Mary Meeker Can’t Predict Mobile Behavior

Mary Meeker is about as close to a guru that that the ultra-cynical digerati can handle. Never heard anyone say a bad thing about her and her analytical skills. She has been right on the growth of social media and dead on about the growth of mobile devices. Not easy to do in a business
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