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John Gaffney

John Gaffney

John Gaffney
Director of Editorial Services, MasterCard Advisors

John is Director of Editorial Services for MasterCard Advisors. His focus is on bringing the data, consulting and marketing expertise of Advisors to a wider audience. He has been involved in digital marketing and content development for over 15 years in various capacities. Based in Purchase, N.Y., he can be reached at

Recent Posts

Q3 Retail Numbers: Omnishopper Strategies Start To Pay Off

Per usual, reading the tea leaves regarding eCommerce trends this time of year can be confusing. New census bureau numbers (non-adjusted here) show that the estimate of U.S. retail eCommerce sales for the third quarter of 2015 totaled $81.1 billion, an increase of 2.9 percent (±0.9%) from the second quarter of 2015. The third quarter
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Singles Day: $10 Billion Gift for Alibaba

Tomorrow may be a $10 billion day for Alibaba. It’s Singles Day, a minor holiday to celebrate being single (11/11. Get it?) but one that has grown to be four times as big as Black Friday. According to a new Nielsen survey, 56 percent of more than 1,000 surveyed internet users in China said they would
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Omnishoppers Stay Cool to Online Grocery

Depending on who you pay attention to online, “everyday” shopping (grocery, health, and beauty products) is either the next big thing or the next healthy niche. Amazon, eBay, Google, and other online powerhouses are betting on everyday items to take off. Recent MasterCard research in “The Retail CMO’s Guide to the Omnishopper” research shows current
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Testing Meets Its Cool Factor

Keynotes ain’t what they used to be. Long gone are soporific static PowerPoint slides. The ones with the flow charts. These days at events like the Direct Marketing Association, which just wrapped on Oct. 6 in Boston, it’s the rock star treatment. Huge speakers. Big screens. Bright lights. Nobody asks, “Hey, is this thing on?”
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Data and Content Drives Advertising To The Omnishopper

As Advertising Week in NYC closes, it struck me that two issues dominated: data and content. That’s as it should be. Because the reason Advertising Week exists is because data and content will help everyone in this business understand the most valuable asset we all have: the customer. MasterCard has new research about this asset. Meet the Omnishopper. “The Retail CMO Guide to
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Omnishopper 2016: Consumers Hit the Repeat Button At Retail

The current retail environment may seem to be chaotic on the surface. But MasterCard’s recent research report The Retail CMO’s Guide to the Omnishopper paints a picture of a consumer satisfied with the shopping experience as currently configured–digitally. That is to say it is an experience largely informed, if not determined, by device proliferation. Eighty-two
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Omnishopper 2016: Meeting The Smarter Shopper

It is the consumer, not the channel, who has and will continue to define retailing. The consumer who transcends channels, and in some cases borders, is what MasterCard Global Insights is calling the “omnishopper.” Our new research initiative The Retail CMO’s Guide to the Omnishopper goes live today. It shows that the omnishopper’s affinity for
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