Nitin Sumangali
Analyst, Global Insights
Nitin Sumangali is an Analyst in the Global Insights group of MasterCard Worldwide. He is responsible for analyzing MasterCard and third-party research to support the development of market, consumer, and financial insights that can strengthen the performance of MasterCard and its customers worldwide. Mr. Sumangali is based in Purchase, N.Y. and can be reached at nitin_sumangali@mastercard.com.
The collection of personal and behavioral data online is not a new story, especially from where we sit here in Global Insights, but there are always new angles and stories being told that shed more light on this facet of the Information Age. In the New York Times Magazine, law professor and The New Republic
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What does it cost to make the Internet run, and who will pay that cost? Advertising has been critical in the expansion and development of online commerce, and online businesses that rely on it evidently believe targeted advertising based on more knowledge of consumers gives more bang for the marketing buck. According to a recent
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The Wall Street Journal recently published an article detailing the practice of police forces and private companies using devices to scan auto license plates and creating databases of location information. What makes this story immediately newsworthy is that the cars need not be part of a criminal investigation to be logged in the database. What
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Free social networking services such as Facebook have an interesting story to tell regarding their revenues. They are free for users, but they use the information those users provide about themselves to sell advertising. Looking at full year 2011 revenue numbers provided to the U.S. Securities and Exchange Commission (SEC) as part of Facebook’s recent
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The Twitter page for payments company Square Inc. had an interesting news item on Aug. 16. The tweet simply said “Square is leveling the field for small businesses with new revolutionary pricing. Introducing one monthly price: https://squareup.com/pricing“ The link takes you to a page where Square details their new idea: two pricing options for merchants.
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We here at the Global Insights team at MasterCard have long believed that increased customization of the consumer experience is more than just a trend, it’s a permanent fixture of shopping. Untargeted advertising is a wide net, and while it often catches the demographic it wants, it also may ensnare many who would rather not
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How much is too much? Consumers in 2012 are being barraged by messages from marketers, some of whom have an arsenal of tools to reach consumers via social media. A recent article in Forbes reports that too many brands push out too many messages to consumers via social media; rather than helping consumers make decisions,
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