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Peter Reville

Peter Reville

Peter Reville
Vice President, Consumer and Market Intelligence Group

Peter Reville is a vice president in the Consumer and Market Intelligence Group of MasterCard Worldwide. He specializes in using primary and secondary information resources to guide MasterCard’s digital strategy and new product development initiatives.

Prior to joining MasterCard in 2005, Mr. Reville worked for more than 17 years at several market research and consulting agencies. Based in Purchase, N.Y., he can be reached at peter_reville@mastercard.com

Recent Posts

Social Media Becomes Another Customer Service Channel

First it was in-person, and then came snail mail, then phone centers, then IVRs, and then websites.  Now there’s a new channel for customer service interaction—social media.  The new “always on” consumer is eschewing traditional channels (that seemed cutting edge a short while ago) and turning to social media.  Whether it’s Twitter or a company’s
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Billions and Billions of Clicks

Let’s face it, the payment processing business is one of scale.  In order to function profitably, a processor must charge a very little amount on a lot of transactions – a loaf of many crumbs.  For that negligible amount the consumer, issuer and acquirer all get peace of mind that the transaction will be safe
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A Monetary Thunderbolt in Kenya

A recent article in Business Daily Africa cites a report from the African Development Bank (AfDB) attributing recent inflation in Kenya to M-Pesa, Kenya’s mobile money transfer/payment service. As a result of the rise in inflation, the Central bank of Kenya has tightened the flow of money by hiking interest rates. An M-PESA customer can
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The Democratization of the Tablet

Tablets are going mainstream. No longer is the tablet just the toy of the tech savvy and the wealthy. According to a recently released report from the Pew Research Center’s Internet & American Life Project, “Tablet and E-book Reader Ownership Nearly Double Over the Holiday Gift Giving Period,” tablets are getting into the hands of
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The Promise and Perils of Cross-Border E-Commerce

U.S. online sales growth is projected to be lower than the growth in developing markets, according to growth rate forecasts from Forrester Research.  Countries such as India, China, Brazil, and Mexico are all around 20 percent or higher compared with 10 percent in the United States.  Of course, 10 percent growth is pretty good—but 20
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Saving the Sale

I was recently shopping at an EMS store for a fleece vest for my wife.  I found the one I wanted, in the color I wanted, but they didn’t have her size.  “Do you have this in a small?” I asked a clerk. “Let me check,” and off he went to the back room.  A
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Get Ready for T-Commerce

Back in the day, there was e-commerce, consumers shopping for goods and services on their PCs. Then, along came smartphones, which ushered in m-commerce. Now, a new form factor has created a new term—t-commerce, consumers shopping from their tablets. Tablets will reach one-third of U.S. adults by 2015 via a 51 percent CAGR from 2010
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