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Peter Reville

Peter Reville

Peter Reville
Vice President, Consumer and Market Intelligence Group

Peter Reville is a vice president in the Consumer and Market Intelligence Group of MasterCard Worldwide. He specializes in using primary and secondary information resources to guide MasterCard’s digital strategy and new product development initiatives.

Prior to joining MasterCard in 2005, Mr. Reville worked for more than 17 years at several market research and consulting agencies. Based in Purchase, N.Y., he can be reached at

Recent Posts

Do You Want a Wocket in your Pocket?

A recent article on introduces us to the latest payment gizmo, Wocket.  As I understand it, the Wocket is an independent piece of hardware biometrically locked that stores multiple cards. Once the device is unlocked, the Wocket sends the relevant card information is sent to a dynamically programmable “card” that comes with the wallet. 
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Be Seeing You: Welcome to Creepy Town

I think we’re getting a little closer to understanding how consumers define creepy—in the personal tracking sense, that is.  A recent article in CNN Money on tracking in-store shopping behavior cites a study commissioned by consumer feedback company OpinionLab. Three-quarters of respondents (77 percent) report that in-store tracking—retailers’ ability to locate where you are in
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To PC Or Not PC, That Is The Question

A recent article in the Washington Post “The PC is dead, and this year’s CES proves it” posits that the vast array of new gadgets now available to consumers is making the PC less necessary to the average consumer.  While I think the author’s title is somewhat overstated—I think the term “dead” is overkill—the truth
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Black Friday Goes Online and on Mobile

Are some people finally getting tired of the chaos that is Black Friday at a traditional retail establishment?  The answer is, maybe.  A recent post on TotalPayments cited numbers from Adobe Systems Inc. and IBM Corp. that indicate somewhere in the neighborhood of $3 billion was spent at online retailers between Thanksgiving and Black Friday. 
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Your Money is Safe in Kenya

Early last year I posted a blog about how M-PESA, a SMS mobile payment solution was single handedly causing inflation in Kenya.  Well, they continue to amaze, this time in a good way. A recent article on Kenyan news site The Star reports M-PESA’s fraud losses are well below one percent.  According to mobile supplier
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Convenience v. Security: eCommerce Isn’t as Scary as We Thought

Are consumers becoming less concerned about security when they shop online? Does convenience trump safety? A recent Datamonitor survey reports that only one-fifth of U.K. consumers enter their card details every time they shop. So what are they doing when it comes to payments?  Nearly one-half are storing their information on the merchant’s website and
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