Peter Reville
Vice President, Consumer and Market Intelligence Group
Peter Reville is a vice president in the Consumer and Market Intelligence Group of MasterCard Worldwide. He specializes in using primary and secondary information resources to guide MasterCard’s digital strategy and new product development initiatives.
Prior to joining MasterCard in 2005, Mr. Reville worked for more than 17 years at several market research and consulting agencies. Based in Purchase, N.Y., he can be reached at peter_reville@mastercard.com
Early last year I posted a blog about how M-PESA, a SMS mobile payment solution was single handedly causing inflation in Kenya. Well, they continue to amaze, this time in a good way. A recent article on Kenyan news site The Star reports M-PESA’s fraud losses are well below one percent. According to mobile supplier
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Are consumers becoming less concerned about security when they shop online? Does convenience trump safety? A recent Datamonitor survey reports that only one-fifth of U.K. consumers enter their card details every time they shop. So what are they doing when it comes to payments? Nearly one-half are storing their information on the merchant’s website and
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From currency analyst Christopher Vecchio, the quote of the day: “Personally it wouldn’t be my preferred vehicle to trade money because it’s unregulated. But people are deeming it legitimate even though it’s not backed by a sovereign. That could be the attraction behind it. There’s no sovereign credit risk to bitcoins.” Unpack that: a digital
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OK, I get it; the way we shop is changing. But when does it end? In an effort to get people in the door or on the screen, retailers are giving away the farm. Think “Extreme Couponing” gone mainstream. Nowadays when we go to buy items, big and small, we start out on the web
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Maybe I’m stating the obvious, but bear with me. It’s all about the tradeoff. When online, consumers today are constantly playing the game of what information to share and with what online entity. The tradeoff comes in when we balance what we want with what the online entity wants. Deloitte’s Eric Openshaw and Brian Shniderman
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Six-Sigma, TQM, matrix management, business process re-engineering, MBO, 360-degree feedback, One-Minute Manager, CRM, CEM, etc., etc., etc. Are they transformative business initiatives or just fads? I have not come to critique these in any way (though I could), but rather to talk about their similarities. I have sat through the endless seminars, read the books
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A recent Wall Street Journal article “Cellphones Are Eating the Family Budget” (subscription required) discusses how cell phone costs impact consumers’ bottom lines. The proliferation of smartphone and associated data plans are becoming a larger share of the family budget. This got me thinking. It is not only the cell phone, there’s cable/satellite TV and
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