Susan Grossman
Group Head of Media Solutions, Information Services
Susan Grossman is group head of Media Solutions, Information Services for MasterCard Advisors. In this role, she has global responsibility for leading efforts to directly monetize differentiated data assets and analytics by leveraging them to help advertisers, advertising intermediaries, and media properties improve media ROI through more effective targeting.
Prior to joining MasterCard, Ms. Grossman spent eighteen years with SymphonyIRI Group where she held a variety of analytic and management positions. Most recently, she was responsible for building an automated analytics business leveraging proprietary data, models and technology to provide real-time, predictive business solutions for consumer packaged goods manufacturers.
Ms. Grossman holds a B.A. in Communications from Boston College and an MBA in Marketing from Northeastern University.
I had the opportunity to present this week at the IAB MIXX conference and expo in Manhattan, specifically to share and get feedback on new media solutions from MasterCard Advisors, the professional services arm of MasterCard. Some of the world’s best advertising minds attended the forum, which spotlighted the latest in digital media solutions. The WSJ
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