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Theodore Iacobuzio

Theodore Iacobuzio

Theodore Iacobuzio
Vice President, Global Insights

Theodore Iacobuzio is vice president in charge of Global Insights, MasterCard’s interdisciplinary thought leadership organization. He and his team use research and analysis to better understand consumer behavior and market dynamics—and how those insights can strengthen the business performance of MasterCard customers around the world. Under his direction, MasterCard has published groundbreaking work on payments profitability, the myth of debit “cannibalization,” global debit point-of-sale migration, remittances in Asia/Pacific and the Middle East, and affluent segmentation in Brazil.

Prior to joining MasterCard in 2009, Mr. Iacobuzio led the Payments Practice at TowerGroup. Based in Purchase, N.Y., he can be reached at

Recent Posts

Stick to Neurons, Doc: The Bell Tolls for Thee

Interesting if, ahem, wrong-headed piece in the Wall Street Journal Monday [subscription required] from a neuroscientist who says the “easy credit” activates the right synapses to produce a pleasurable feeling. Fair enough. In layman’s terms, what Prof. Whybrow is saying is that shopping is fun. But when he plays economist, the good doctor gets into
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Formal or Informal? Or, How Many NGOs Can Dance on the Head of a Pin?

More content than you would know what to do with at WEF in Cancun last week: also, running into plenty of old friends, like the MasterCard Center for Inclusive Growth’s own Ricardo Hausmann (via the Kennedy School at Harvard). And the presidents of Mexico, Panama and Haiti. One topic that seemed especially hot was cracking
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Safety and Security: The Next Big Thing—for Everybody

This new research ACI Worldwide commissioned from Ovum echoes some work Global Insights has done over the years, but one point seems to indicate we’re onto something in some new work we plan to show in the coming weeks. According to the research, everybody in the payments value chain plans to spend on payments technology;
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New Aite Research: Banks Spending Their Way to Analytic Happiness

Very interesting new research up today from our friends at Aite Group says that U.S. retail banks will continue to spend more money on marketing analytics, for the very good reason that they’re not happy with the capabilities they have in place right now. In fact, the research says, 36 percent of a very robust
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Separate Checks: EMV on the Menu at TRANSACT15

It’s all EMV all the time here at TRANSACT15, the big acquirer and ISO show the Electronic Transactions Association (ETA) puts on, this year in San Francisco. And who shall blame them? After all, the Great Liability Shift is due to come down October of this year. ISOs, or Independent Sales Organizations, are in fact
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Inclusion and the Cloud: Mobile World Congress Reporter’s Notebook

The big news at Mobile World Congress in Barcelona last week was course the unveiling of Samsung Pay, as evidenced by the nearly 2,000 articles within 24 hours written on the subject, most definitely including Mashable, where the story has been shared more than 2,700 times since the announcement. For MasterCard, of course, the big
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