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Recent Blog Posts

All You Have to Do Is Look—Cybercrime in Social Media

Peter Reville |

Global Insights research has consistently indicated that given a choice between rock-solid security (the “turn-off-the-faucet” of risk management) and convenience, consumers will choose convenience. That predilection leaves gaping holes in security, one that consumers’ current eCommerce behaviors do little to mitigate. Prior to the advent of card-number tokenization, those consumers who do not have security
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Five Success Factors for Generating Big Data ROI

Kevin Cusack |

You’ve undoubtedly read enough about big data and data analytics. But I’m going to bet you haven’t read enough about the ROI of analytics. Here’s a basic question: “What has been the financial impact of our investment in analytics?” The truth is that most corporations are unable to answer this seemingly basic question. Yet, according
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Luxury Subscription Boxes in India: Price + Value = Commitment?

Andi DeFonce |

Global Insights’ Omnishopper Report indicates that consumers globally want quality and they want good price. Together the two add up to experience. This is the genesis of Commitment Marketing. “Channels aren’t buying anything; the consumer is,” Raja Rajamannar, MasterCard Worldwide CMO told Marketing Magazine UK. “And they’re not buying from just anywhere, they’re buying from
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Get Your Clothing Delivered from Avenue A

Andi DeFonce |

Adidas’s announcement of a $600-a-year subscription for workout clothes, called Avenue A, highlights the importance of subscriptions as an ingredient in commitment marketing. Nicole Winhoffer, the first Avenue A box curator, told Forbes, “The brand is paying attention to a woman’s need to be stylish, confident, and one of a kind. They’re doing it in
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Three Phases to the Customer Journey

Trish Ferguson |

Customer experience (CX) and customer journey: there are arguably no more frequently used phrases in the customer strategy business than. However, it’s important to delineate the differences between the customer experience and the customer journey and how they relate to each other. CX is the cumulative impact of all interactions that an individual has with
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Technology and Shopper Anonymization; or, 5personas Meets Omnishopper

Theodore Iacobuzio |

Interesting take on Global Insights’ Omnishopper results recently from the Wall Street Journal (subscription required). The paper takes on changes in shopping under the pressure of technology. Its conclusion:  Men are shopping more like women. Even merchandising managers who don’t agree with that thesis will tell you that men are shopping different from how they
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