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Recent Blog Posts

Advanced Segmentation: The Next Level for Big Data

Rohit Chauhan |

These days, merchants have almost unlimited data possibilities. They have the capability to understand where their customers shop, what they buy, what they prefer in terms of needs and values of products, and what networks they identify with. Most important, retailers can be informed about what customers do when they’re not shopping with them. But
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Safety and Security Infographic Series 3: The Tale of Demographics

Nitin Sumangali |

Global Insights has been producing a series of infographics about consumer attitudes to the security of personal and payments information in eCommerce. These infographics are the result of survey work conducted across six global markets and uncovers both attitudes and behavior that brings more depth to our understanding of just what is driving consumers’ decisions around
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As Entertaining as Shopping

Alissa Saoutina |

The recent Retail Marketing Society’s event (held at FIT on June 9th) was called “Reinventing The Store.” It was an ambitious title and largely delivered on. The speakers and panelists discussion focused on the physical store as a source of entertainment and engagement for consumers. Among the stars were Tony Spring (CEO of Bloomindales), Paco
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The Story of Savings and Credit at CFSI Emerge 2015

Nitin Sumangali |

I’ve written about my recent trip to Austin for the CFSI Emerge conference, and one of the most interesting panel discussions I attended there was called “Spikes and Dips – Serving Americans with Cash Flow Management Challenges.” In that panel, Rachel Schneider from the CFSI restated an idea that I think many people might know
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Connectors Project – the Personas of Opportunity

Alissa Saoutina |

What helps us to reach a goal, a milestone in our life? In developed countries people tend to describe their journeys through a series of independent steps, personal decisions and choices made over a certain period of time. But the stories we heard and observed in The Connectors Project, Global Insights’ groundbreaking work on economic
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Big Data Will Lead to Advanced Analytics

Rohit Chauhan |

In my last blog I identified the four trends that will drive big data and in turn the advanced analytics that will make it actionable. Those four trends: mobile devices, social media, the Internet of Things and cloud-based data. These four trends will truly enable 1:1 marketing, which has been a nirvana of sorts since
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