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Recent Blog Posts

Mobile Marketing Fits Omnichannel Model for Issuers

Margot Vaughan |

No financial service institution would be willing to risk 91 percent of its customers. According to a new study a poor mobile experience could be alienating customers at those extreme levels, pointing out the need to get mobile marketing right when it comes to card holder retention, upsell and messaging campaigns. The survey included 6,000
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An Eye on the Long View: Rethinking Strategy for the Unbanked

Nitin Sumangali |

The focus on getting more U.S. unbanked consumers into the banking system isn’t sufficiently taking into account one of the biggest barriers facing them: they think it’s too expensive. That’s the premise of a recent New York Times op/ed New School Professor by Lisa Servon. In her piece, she describes working at RiteCheck in the
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Identity Theft: Serious Business for FSIs

Theodore Iacobuzio |

Very spooky: new research from our friends at Aite has some very dire news for financial services institutions. Consumers subject to identity theft will half the time move a demand deposit account, while 40 percent will move their entire relationship. Read the whole thing at Aite’s website today.

Capturing The Omnichannel Card Prospect

Margot Vaughan |

Email is a customer management tool. Messages can be tested and optimized. Customer status is automatically tracked by the sent, opened, clicked, and converted rules. Email is a customer lab and, as part of a card holder response and acquisition strategy, should be planned in sequences with varied frequency and messaging. It is also a
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