E-Commerce is the Big Winner in Back-to-School SalesMichael McNamara |
The back-to-school shopping season is the second-biggest selling period of the year for U.S. retailers, behind the winter holidays. This year , the back-to-school bump was generally less than the retail industry expected. According to the latest SpendingPulse™ report by MasterCard Advisors, total US retail sales for August saw a 3.9 percent year-over-year increase. However, e-Commerce remains a bright spot in retail sales.
Share was taken from brick-and-mortar consumer spending, which was subdued in August, particularly in some of the key back-to-school shopping categories, including Electronics, Department Stores and Total Apparel – all of which had double-digit increases. The only exception was Children’s Apparel, which declined 0.2 percent in online sales versus a 2.4 percent increase for in-store Children’s Apparel.
Michael McNamara of MasterCard Advisors speaks more to back-to-school spending trends in an interview with the Wall Street Journal: