Monthly Archives: October 2013

Email page to a friend
Tweet this page
Share on Facebook
Share on LinkedIn
+1 This Page

The 5 Personas of Your Online Customers

Regardless of who you are or where you’re from, you share something in common with the rest of the world: When you go online, you shed your physical world identity and assume an alternate personality — one that is determined by your online needs, goals, digital sophistication, and information sharing awareness. The Digital Sharing and
Read More

The World Retail Congress: Addressing the balance for the Global Consumer

Last week in Paris at the World Retail Congress, there was inevitably a lot of talk about the changing nature of shopping and how consumers are merging the worlds of online and offline shopping. Thankfully there was also recognition that consumer attitudes and behaviors are actually being effective in driving big shifts in the retail
Read More