Monthly Archives: November 2013

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Technology Points in One Direction: Cities as the Hubs of Digital Commerce

Digital commerce is the solution for payments in cities. The share of global population living in urban areas has increased from 47 percent in 2000 to over 50 percent currently. Cities need to smarten up in order to accommodate the increasing payment volume as a result of a greater urban population. Digital solutions will affect
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Inclusion in Europe—It’s all about the Benefits

For millions of European consumers, financial inclusion means more than just having a bank account or a form of electronic payment. MasterCard’s research into financially excluded Europeans, “The Road to Inclusion”, found that financial inclusion translates into some very basic and important human needs—increased safety, control over finances, a better ability to save, not having
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It’s a Luxury Item, It’s an Investment—Wait, It’s Both!

The U.S. Commerce Department yesterday announced October retail sales numbers, and they mirror what MasterCard Advisors released to its SpendingPulse™ subscribers Nov. 6. The U.S. consumer took their savings from cheaper gasoline prices and put it back into the economy, particularly by dining out. Jewelry was their second preference, as the trend towards small investments
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Using Your Online Consumers’ Digital DNA for Marketing this Holiday Season

There are 2.5 billion daily Internet users who are becoming increasingly connected and savvy about shopping online. This has important and relevant implications for online merchants, especially as the holiday season fast approaches. If retailers can figure out how to leverage insights from 5Personas – like identifying  their customers in the various segments – they can pick
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Mythbusting on the Unbanked and Underserved in Europe

Mark Twain famously said it isn’t what people don’t know that hurts them; it’s what they do know that isn’t so. Like financial inclusion. In the developed world it’s all about migrants and the undocumented right? Not so fast. Please, if you haven’t already, take a look at some absolutely splendid work the MasterCard Europe
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