Monthly Archives: March 2014

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“Local” Merchants Need to Think Globally

Brands of all kinds strive to become increasingly global in their marketing strategies, but you need to look through both tubes on the binoculars to get the true stereoscopic effect. In other words, global needs local, and local needs global. “Collectively, local brands still account for the overwhelming majority of consumers’ purchases,” said Sarah Quinlan,
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Small Merchants and Bigcommerce: A Talk with the Co-CEO

Bigcommerce is a firm that helps small merchants get up and running on the Internet; they’re wired into MasterCard’s own Simplify, the streamlined payment solution from MasterCard. Recently Mitchell Harper, the co-CEO of Bigcommerce, spoke to Bloomberg about the company’s plans and growth. Small merchants collectively rule the world, but individually they sometimes feel up
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