Small Merchants and Bigcommerce: A Talk with the Co-CEOTheodore Iacobuzio |
Bigcommerce is a firm that helps small merchants get up and running on the Internet; they’re wired into MasterCard’s own Simplify, the streamlined payment solution from MasterCard. Recently Mitchell Harper, the co-CEO of Bigcommerce, spoke to Bloomberg about the company’s plans and growth.
Small merchants collectively rule the world, but individually they sometimes feel up against it, or rather up against the capabilities of their big vertically integrated competitors.
New research from Global Insights, due for May 2014 publication, explores and measures this gap, and gives small merchants globally a forum to air concerns and find solutions.
In addition, Insights’ recent 5personas work is not just for big vertically integrated online merchants. In an upcoming Webinar Insights is conducting with Bigcommerce, we’ll explore ways small to medium-sized merchants can leverage the 5personas findings.
As to the merchant work, watch this space.