Monthly Archives: October 2014

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DEI Stands for Definitely Engaging Internationally as Well as Digital Evolution Index

I’m counting 53 separate press clips concerning Insights’ and the Fletcher School’s recent collaboration, The Digital Evolution Index. Among the more interesting are the U.K.’s Retail Times, The Straits Times of Singapore [subscription required], and, for those of you outside Budapest  (we get traffic from all over) there’s this very good piece from Finextra, who
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In Search of The Omnichannel Card Prospect

According to research from Mintel/Compremedia, almost 27 percent of all US consumers still receive at least one credit card offer per month via mail. The company’s research also shows that 43 percent of all customers (both acquisition and retention) receive an offer via digital communications, 25 percent by direct mail, 15 percent in-person and 17
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