Monthly Archives: December 2015

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How Retailers Achieve Customer Engagement and Loyalty

Business in general may be coming out of an austerity climate, but life for many retailers has been more difficult than ever. Customers have changed their habits; new competitors have come to the fore; prices have been slashed. Retailers cannot therefore be complacent when it comes to customer engagement and loyalty. Following on from my
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Valuing Value: What Retailers Need to Know about Promotions and Price

This year, we asked shoppers whether they wanted price or quality. Their answer: Both. In fact, 69 percent of consumers surveyed globally in the CMO’s Guide to the Omnishopper reported that the mix of price and quality is the most important factor for their purchase decisions. That’s compared to 18 percent who say promotions are
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Transforming Financial Services – A Panel on Fin Tech Innovation

Financial services are the target of a lot of technology attention as there are increasing efforts to innovate new products and solutions. At a recent panel discussion moderated by frog design, I got to hear from key industry players at companies like MasterCard, Venmo, Fidelity and Moven about what this future of financial services innovation
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In Mourning for Black Friday 2015: Mobile, In-Store and the Omnishopper

If you put all your bets on a single channel—you lost. Emerging from our post-Thanksgiving food coma, we’ve been looking at the numbers from the retail bonanza that is Black Friday and Cyber Monday, and 2015 looks to be an inflection point for consumers. MasterCard’s SpendingPulse showed that in the U.S. during the Thanksgiving-Black Friday-Cyber
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