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Andi DeFonce

Andi DeFonce

Andi DeFonce
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Andi DeFonce is an Analyst in the Global Insights group of MasterCard. She is responsible for compiling and analyzing research from MasterCard and 3rd party sources to generate insights for consumers, merchants and issuers.
Andi can be reached at

Recent Posts

Luxury Subscription Boxes in India: Price + Value = Commitment?

Global Insights’ Omnishopper Report indicates that consumers globally want quality and they want good price. Together the two add up to experience. This is the genesis of Commitment Marketing. “Channels aren’t buying anything; the consumer is,” Raja Rajamannar, MasterCard Worldwide CMO told Marketing Magazine UK. “And they’re not buying from just anywhere, they’re buying from
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Get Your Clothing Delivered from Avenue A

Adidas’s announcement of a $600-a-year subscription for workout clothes, called Avenue A, highlights the importance of subscriptions as an ingredient in commitment marketing. Nicole Winhoffer, the first Avenue A box curator, told Forbes, “The brand is paying attention to a woman’s need to be stylish, confident, and one of a kind. They’re doing it in
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Happy Birthday to Us: More on Payments Perspectives’ Anniversary

We can’t help but take a ride down memory lane, seeing as it’s Payments Perspectives’’ fifth birthday, by reflecting on dynamic economic trends and insights. Back in 2011, we shed light on cities’ resilience to the economic crisis, especially the pronounced destinations of international travel. Our most popular blog post for the year contributed by
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Zuckerberg Provides Opportunity for Potential Connectors

Mark Zuckerberg recently announced the launch of Internet.Org Free Basics in Mexico. The one-half of the population there who are unconnected will have free access on the Virgin Mobile network to Internet services: education, health, jobs and communication. Back in September, at a United Nations Forum, Mark Zuckerberg exemplified the Connecting piece that the Internet
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The Values of Millennials: Changing Marketing and Changing Payments

Ad Week recently named the 10 Best Ads of 2015: (10) Android “Friends Furever” (9) Nike “Short a Guy” (8) Loterias y Apuestas del Estado “Justino” (7) Shiseido “High School Girl?” (6) States United to Prevent Gun Violence “Gun Store” (5) Atlantic Group “37 Days” (4) The Ad Council “Love Has No Labels” (3) Comcast
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