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Trish Ferguson

Trish Ferguson

Trish Ferguson
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A founding partner of 5one, a MasterCard company focused on customer experience marketing.

Recent Posts

Three Phases to the Customer Journey

Customer experience (CX) and customer journey: there are arguably no more frequently used phrases in the customer strategy business than. However, it’s important to delineate the differences between the customer experience and the customer journey and how they relate to each other. CX is the cumulative impact of all interactions that an individual has with
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