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Recent Blog Posts

How to Engage the Disengaged Cardholder

Mayank Prakash |

Banks make big investments in new customer acquisitions and in customer retention. The more valuable opportunity is in the latter, specifically among the less engaged/inactive population. That opportunity is particularly significant for highly competitive, mature, developed markets. A recent study was conducted by MasterCard Advisors across three such markets: Singapore, the UK and the US.
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ATM Use When Traveling Abroad: A Bridge to a Cashless Journey

Tim Sharman |

Cross-border spending behavior sits between the polar opposite of travelers who only carry cash when they travel overseas and sophisticated travelers who solely use credit or debit cards when going to a foreign country. In between there are travelers who arrive in their destination country and head to an ATM to obtain the local currency
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Zuckerberg Provides Opportunity for Potential Connectors

Andi DeFonce |

Mark Zuckerberg recently announced the launch of Internet.Org Free Basics in Mexico. The one-half of the population there who are unconnected will have free access on the Virgin Mobile network to Internet services: education, health, jobs and communication. Back in September, at a United Nations Forum, Mark Zuckerberg exemplified the Connecting piece that the Internet
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Christmas Like It’s 1999

John Gaffney |

Every year since it has been a retailing force, Amazon has published a list of “fun facts.” This year that list contained some nice nuggets about its continued dominance, but one of them seemed to freeze-frame the bipolar behavior of the global consumer. This best-selling home audio item was a cheap Jensen turntable (for vinyl
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The Values of Millennials: Changing Marketing and Changing Payments

Andi DeFonce |

Ad Week recently named the 10 Best Ads of 2015: (10) Android “Friends Furever” (9) Nike “Short a Guy” (8) Loterias y Apuestas del Estado “Justino” (7) Shiseido “High School Girl?” (6) States United to Prevent Gun Violence “Gun Store” (5) Atlantic Group “37 Days” (4) The Ad Council “Love Has No Labels” (3) Comcast
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