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Recent Blog Posts

Testing Meets Its Cool Factor

John Gaffney |

Keynotes ain’t what they used to be. Long gone are soporific static PowerPoint slides. The ones with the flow charts. These days at events like the Direct Marketing Association, which just wrapped on Oct. 6 in Boston, it’s the rock star treatment. Huge speakers. Big screens. Bright lights. Nobody asks, “Hey, is this thing on?”
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Making Big Data Make Money in Retail

Jim Manzi |

Any experienced businessperson has seen this movie before with earlier technologies ranging from the World Wide Web to CRM to enterprise data warehouses. It’s the plot in which a technology goes from promise to hype to true application. Big data is now deep into the hype phase of this cycle. All the classic signs are
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Data and Content Drives Advertising To The Omnishopper

John Gaffney |

As Advertising Week in NYC closes, it struck me that two issues dominated: data and content. That’s as it should be. Because the reason Advertising Week exists is because data and content will help everyone in this business understand the most valuable asset we all have: the customer. MasterCard has new research about this asset. Meet the Omnishopper. “The Retail CMO Guide to
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MPOS: Now Playing on a Global Scale

Ed McLaughlin and Patricia Bateson |

When it comes to mobile POS, there’s perception and there’s reality. The perception is that MPOS is simply a lower-cost solution for small businesses that need to accept card payments on the go. But the reality is that it’s about much more than payments.  Example: A mobile food vendor called Bun Bun in Sweden will
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